2 Winning Mechanics: How Sett Delivered Repeatable Wins for Bagelcode’s Club Vegas
Share of Voice captured with a single winning Coin Dozer ad
of purchases driven by that one creative
Sett has made creative testing faster, easier, and more impactful, helping us keep performance high with fresh winning ideas. What truly sets them apart is their amazing team, always ready to go the extra mile for us.
— Elmira Pelts, UA Lead @ Bagelcode
The Challenge
In a saturated social casino space, Bagelcode needed to stand out beyond flashy visuals, fight off creative fatigue and sustain UA scaling.
But the real challenge went deeper: a single winning ad wasn’t going to cut it, what they needed was repeatability: a system that could consistently generate winners across multiple game types, backed by data.
With Sett
Sett helped Bagelcode explore and evolve what was already in motion, building on existing mechanics and classic concepts that still had untapped potential.
Together, we unlocked two winning directions: Coin Dozer, A high-impact twist on a classic mechanic and Slot, a fun visual-led concept.
Each direction run through Sett, generating multiple creative variations, and backed by rapid performance feedback loops told us exactly where to double down.
The Results
Both mechanics delivered at scale.
- Coin Dozer winner 1 (April 2025): 46% SoV, 55% of purchases
- Coin Dozer winner 2 (March 2025): 37% SoV, 37% of purchases
- Slot (February 2025): 22% SoV, 31% of purchases
want to join the party? Join the waitlist!
About Bagelcode
