How Sett Became Brain Games’ Scalable Creative Engine
of creative production fully outsourced to Sett
months to scale Sett to entire portfolio
languages localized unlocking fast global launches
Sett is 100% of Brain Games’ creative production. Every game we release to the market already has high performance creatives and is localized in 34 languages.
— Tomer Weintroub, CEO @ Mad Brain Games
THE CHALLENGE
Brain Games was scaling fast and creatives were produced in-house.
The process would take 2–3 weeks, from writting the brief to the finished product. With the launch of additional games, the creative team couldn't keep up with the pace and demand, they were beyond capacity. That's where Sett came into the picture.
WITH SETT
Sett stepped in and took over the creative engine, starting with 50% of production, then scaling to 80%, and finally owning 100% of all creative output within 3 months.
Beyond volume, Sett added flexibility by exploring new concepts, shifting creatives within a week, and localizing into new languages. The result was more speed, efficiency, and scale without stretching the internal team.
THE RESULT
Sett became the creative muscle behind Brain Games’ growth.
With Sett owning full creative production, Brain Games gained speed and flexibility, launching new titles faster and scaling without hitting internal bottlenecks.
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About Tomer Winetraub
About Mad Brain Games
