How Sett exploited a winning concept and unlocked $60K incremental spend for SuperSonic

The Challenge

Hyper-casual hits burn out fast. Supersonic’s top concepts delivered quick wins, but their short lifespan required fresh variations at scale to keep growth alive. The internal team couldn’t generate enough high-quality iterations to maximize returns before fatigue set in.

How Sett Made it Scale

Sett focused on exploiting Supersonic’s top performer, delivering 64 high-quality video variations in a month that pushed the winning concept further, uncovered new angles, and extended its lifespan. By iterating quickly, Sett drove incremental scale and quality traffic, turning a short-lived hit into sustained growth

The Result

The winning concept quickly reached 15% Share of Voice across UA channels. With Sett exploiting and scaling variations, Supersonic gained an incremental $2K daily uplift, adding up to more than $60K in new spend.

About Aviv Lahav

Aviv Lahav Senior Creative Business Operations

Aviv Lahav has over 10 years of experience in the mobile gaming industry. He leads creative operations at Supersonic, where he drives efficient execution and maintains high professional standards across teams. He helps games like Bridge Race scale fast and efficiently.

About Supersonic

Founded: 2020 Major Game: Bridge Race

Supersonic is a global mobile game publisher, acquired by Unity, and focused on hyper-casual and hybrid-casual titles. With nearly 6 billion installs and 185 million monthly active users, Supersonic operates one of the largest live game portfolios in the industry, ranging from tens to over 100 titles running concurrently.